Case Studies
X-RAY MRS has helped all types of organizations ranging in size from one person operations to Fortune 500 companies. Our clients are public sector and private sector across a wide array of industries. Here are some examples of what we have done to help our clients.
Case #1
Healthcare
The research revealed why residents were choosing competitor hospitals over a local healthcare facility, leading to targeted marketing strategies that successfully increased patient utilization of the hospital.
Case #2
Legal
A law firm assessed potential jury reactions and Company X’s public image by conducting focus groups and surveys, enabling them to negotiate from a position of strength with an accurate settlement estimate and insights into the company’s weaker reputation.
Case #3
Consumer Packaged Goods
A CPG company improved its TV ad campaign by interviewing category and product users to uncover emotional connections. This helped them attract new customers while keeping existing ones engaged.
Case #4
Not – For – Profit Employee Satisfaction
A quasi-public sector agency uncovered that employee mistreatment of customers stemmed from a lack of respect rather than salary dissatisfaction, leading to management implementing empowering policies to improve customer relations.
Case #5
American Cancer Society, South Atlantic Division, Inc
The American Cancer Society launched a campaign to reduce breast cancer mortality among African American women in Portsmouth, VA, with X-RAY Market Research guiding and measuring its impact.