We take customer research and insights very seriously, and believe it is an integral part of all marketing decisions. The most successful companies don’t treat customer research as an afterthought but build it into what they do.
Mission
We are a full-service market research firm, professionally managing the complete scope of your research needs from start to finish. Beginning with assessing your needs, designing the appropriate research tool (quantitative survey or qualitative discussion guide), managing the project, delivering a final report to delivering a presentation (if requested).
Whether using quantitative or qualitative research techniques, every project we take on is designed to reveal insights hidden beneath the surface.
In essence, we strive to help our clients grow their business by providing solid, customer research and insight that identifies their customer’s (current and potential) true needs and wants.
Our Promises
- Treat you with respect by making you the most important client we have regardless of size or scope of work.
- Demonstrate integrity by providing objective and honest data regardless of any emotional connection to the outcome.
- Provide accurate information that enables you to make sound business decisions you can trust.
- Be accountable by delivering results in a timely manner based upon agreed upon deliverables.
Ready to Uncover Key Insights?
Partner with us to transform your ideas into actionable results. Whether you’re refining a product or understanding your audience better, our comprehensive market research services are tailored to reveal the insights that matter most to your business. Contact us today to start your project and gain the strategic edge you need to succeed!
We’ve used X-RAY Market Research, LLC for our creative development efforts. Randy’s attention to detail on the front end ensured our needs were met before we arrived at the focus group facility. His training as a client as well as a moderator guaranteed our marketing issues were properly identified and addressed. He is a versatile and talented moderator combining humor, warmth and professionalism. This is a great combination and serves to relax participants, helping them to open up and discuss true reactions. As a moderator, one of Randy’s strongest qualities is his unwillingness to accept surface responses and probe for deeper answers. He is also well skilled at controlling the group and obtaining feedback from all participants. I’ve found his analysis to be timely, concise and extremely useful.
Matthew Greenshields Director of Marketing ResearchALCOA Consumer Products