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Randolph (Randy) Brown

Founder & Managing Director
X-Ray Market Research Services, LLC.

Who We Are

After extensive training at some of the world’s premier marketing companies, Randolph (Randy) Brown founded X-RAY Market Research Services, LLC. Randy’s training included progressive levels of market research management at General Mills, Bristol Laboratories, General Foods, and Colgate Palmolive. While at these companies, he served as an internal consultant helping bring new products to the marketplace as well as managing the market research function for well known, established brands.

Two key lessons he has learned during his thirty years’ experience are:
  1. Everything starts and ends with the customer. The more an organization understands its customer (current and potential), the better positioned the organization becomes to market its product or service.
  2. The importance of probing for answers beneath the surface to gain true customer insight. Oftentimes, the initial answer offered does not reveal the underlying motivational factors that lead to customer behavior.
These lessons have been cornerstones for the business and serve as critical elements from start to finish of every project.

Our Philosophy

Regardless of the product or service you offer, it all starts and ends with the customer. Understanding what motivates your customers or those of your competition is crucial to successfully expanding your business. At X-RAY Market Research Services, LLC that is what we do! We utilize market research techniques (qualitative and quantitative) designed to help organizations better understand the motivating factors that “drive” customers to their brands and away from their competitors. Your company, like most other businesses competes in a “zero-sum” environment. In order to successfully grow your business, that growth must come at the expense of your competitor and vice-a-versa. Our goal is to make sure you are better equipped than your competitors to win the battle for customers.

Sometimes, companies will introduce a change in their product / service mix, or change the advertising messaging without first talking with the customer. If they are lucky, things may turn out okay and the business soars. However, this is an extremely rare occurrence! At X-RAY MRS, LLC, we take a different approach. We believe business decisions should be based on solid customer driven insight, not luck. As a business owner or someone charged with managing a line of business, you cannot afford to waste money or time on luck. Let us help by providing insight and recommendations based on solid intelligence gathering and interpretation, and not rely on luck to successfully grow your business.

We take customer research and insights very seriously, and believe it is an integral part of all marketing decisions. The most successful companies don’t treat customer research as an afterthought but build it into what they do.