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Services We Offer

X-Ray MRS can help with any and all of your market research needs. We are a full-service market research firm, professionally managing the full scope of your research needs from start to finish. From designing the research tool (quantitative survey or qualitative discussion guide), managing the project, delivering a final report to delivering a presentation (if requested).

Whether using quantitative (surveys) or qualitative (e.g. focus groups, in-depth interviews, discovery groups) research techniques, every project we take on is designed to reveal insights hidden beneath the surface.

We can help with:

Concept Testing

Concept Testing

X-Ray MRS evaluates new products or ideas before launch. It gathers consumer feedback to refine concepts, reduce risk, and optimize market fit, using surveys, focus groups, or interviews.

New Product Development

New Product Development

X-Ray MRS supports businesses in creating and refining products from concept to launch. This service uses market research to identify customer needs, test prototypes, and optimize product features, ensuring a successful market entry and alignment with consumer expectations.

Product Development / Optimization

Product Development / Optimization

X-Ray MRS helps businesses enhance and refine existing products. Through data-driven research, this service identifies areas for improvement, tests product features, and ensures alignment with customer needs, maximizing product performance and market success.

Customer Experience / Satisfaction

Customer Experience / Satisfaction

X-Ray MRS focuses on evaluating and improving customer interactions with a brand or product. This service gathers feedback through surveys and analysis to assess satisfaction, identify pain points, and enhance overall customer experience, driving loyalty and business growth.

Branding Perception / Tracking

Branding Perception / Tracking

X-Ray MRS monitors how customers perceive a brand over time. Through continuous research and analysis, this service tracks brand awareness, reputation, and consumer sentiment, helping businesses adjust strategies to strengthen their brand image and stay competitive.

Marketing / Advertising

Marketing / Advertising

X-Ray MRS assesses the effectiveness of marketing and advertising campaigns. This service analyzes consumer responses and campaign performance to optimize strategies, ensuring greater impact and return on investment for promotional efforts.

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